Tel Aviv, Meet BUDX

Not every day a huge beer brand like Budweiser lands in Israel. But as it is happening now, we have taken on the fun task of preparing Tel Aviv for this major nightlife and drinking event – and strategically preparing the brand itself for launching in Tel Aviv and its vibrant nightlife scenes, building the buzz and the first interactions with the consumers.

A big part of the Israeli launch is creating the localized version BUDX – Budweiser’s multidisciplinary international platform, which seeks to promote and highlight rising local creative forces in cities around the world, and collaborates with Mixmag Music Magazine and Boiler Room. This platform of parties and electronic music operates as a multifaceted ecosystem that includes lectures, talks, masterclasses, exhibitions and collaborations with artists from all disciplines.

After events in Tokyo, Paris, Lagos, Ho Chi Minh, and Amsterdam, the spotlight is now on Tel Aviv.  We are creating, producing and curating the Israeli BUDX events series, our first event celebrating the glorious rise of female power in the city – with DJ sets, art, performances, discussions, and special guest Maayan Nidam, the world’s # 1 Israeli DJ, who arrives from Berlin for a one-off vinyl disco house set.
Client:
Budweiser

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