Tel Aviv, Meet BUDX
Not every day a huge beer brand like Budweiser lands in Israel. But as it is happening now, we have taken on the fun task of preparing Tel Aviv for this major nightlife and drinking event – and preparing the brand itself for strategically for launching in Tel Aviv and its vibrant nightlife scenes, building the buzz and the first interactions with the consumers.
A big part of the Israeli launch is creating the localized version BUDX – Budweiser’s multidisciplinary international platform, which seeks to promote and highlight rising local creative forces in cities around the world, and collaborates with Mixmag Music Magazine and Boiler Room. This platform of parties and electronic music operates as a multifaceted ecosystem that includes lectures, talks, masterclasses, exhibitions and collaborations with artists from all disciplines.