El Al videos featuring Chinese Itzik

El Al wanted to come up with a digital campaign to promote the company’s overnight flights to Beijing. We recruited for the task the most Israeli Chinese we know: “Chinese Itzik”.

We created, wrote and produced a series of Hebrew speaking videos ¬starring Chinese Itzik, addressing different audiences: families with kids, young backpackers and other travelers. In each video, Itzik presents his personal recommendations for different Beijing hot spots, with the unique sense of humor that had made him a viral phenomenon.

The videos were posted on El Al’s Facebook and YouTube pages, and gained over 1 million views all together.

“Chinese Itzik is a great development of the brand… it’s a new and extremely relevant interpretation of the brand’s slogan, liberating us to wonder the world freely”.

Read the full review (Hebrew) on Ice >>

Read more about the campaign on Globes >>

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