Chivas regal is a leading whiskey, with a 200 years long tradition. To promote the brand’s values – success, chivalry and friendship – we nurtured Chivas’ Facebook page as a home and community for young entrepreneurs. The page identifies young local entrepreneurs on crowd funding websites at their money raising stages, covers success stories and holds interviews with selected entrepreneurs.
Under the entrepreneurs platform we interviewed Doron Gez, business Development Director at Holes in the net, kitchen knives designer Tomer Botner, Gon Ben David from the start up Roomer, Yoav Zurel from Feex, and Oren Simanian, the man behind StarTau, and Start Israel.
The page also features elegant tips by food critic Guy Rubanenko and real-estate persona Alon Kastiel.
Allenby’s tip for success: Drink Spirulinaץ