BEED seeks to become the Nespresso of Weed

In a new world of emerging Cannabis brands, each looking to make an indelible mark on a market still in its infancy, we were thrilled to work with BEED – a revolutionary home appliance that utilizes capsules almost identical to Nespresso capsules, but instead of delivering the world’s most reliable espresso, BEED delivers the world’s most reliable joint with the push of a button.

Allenby was brought in at a very early stage and worked with BEED for two years tackling all aspects from complete branding, product design, refinement and development, copywriting, brand strategy, launch strategy, growth strategy, trade show design and activation, and brand collaborations. Let’s Roll.