Mutti Makes You Blush
Most savvy cooks know Mutti, the largest tomato products company in Italy, known since 1899 for its mega-high-quality products. Their tomatoes are from the Parma province, harvested only in Italy’s hot summer when they are juicy and red, and packed on the same day of harvest.
We created for Ristretto, the leading importer of global delicacies in Israel, a fun launch campaign for Mutti’s product line with the slogan “We’ve picked the tomatoes, and you pick the compliments. Mutti – Get used to blushing. ” The campaign went simultaneously online and on TV stations.
Director: Moshe Rosenthal