Shir Elmaliach in Israeli Ministry of Tourism’s Global Campaign

We’re happy to launch the new global campaign we created for the Israeli ministry of Tourism and LAPAM, Israel’s Government Advertising Agency. At the center of the campaign – a video starring model Shir Elmaliach.

The video, that will be promoted in 20 different countries, features highlights of urban tourism in Tel Aviv and Jerusalem, mixing the best that both cities have to offer – from culture and history to food, parties and beaches.

We will soon launch a supporting digital activity, that will allow tourists to win a 4 nights trip to Israel.

Take a look at the media coverage on Channel 2 news, Good Evening with Guy Pines and Globes.