Heineken in Work Spaces 2016
This year we continued Heineken’s collaboration with shared workspaces, incubators and Hi-tech meet-ups, establishing the bond between the beer and the local innovators and entrepreneurs scene.
The collaboration consisted of a continuous presence in the communal workspaces, providing them with a monthly supply of Heineken beer in a branded and strategically located Heineken fridges. In selected spaces we also placed Heineken branded tennis table and football game tables.
We also took part in dozens of Hi Tech conferences and special gatherings: 8200 alumnus, Acu-Tech convention about global commerce platforms, Jerusalem MassChallenge event and many more.