A Premium Year

Spotify is one of our favorite clients. We have run their Israel launch campaign, and we regularly manage their local digital activities. Towards the start of the Hebrew year, we were tasked with designing a marketing campaign to promote the premium subscription service.

The festive date of Rosh Hashanah instantly transported us to the classic images of the Hebrew New Year greetings of the 1960s and 1970s, a vintage symbol of young Israel. Based on this iconography, we designed a visual playground that we used throughout the campaign.