What air!

Offices, classrooms, or medical facilities with air conditioning tend to be more conducive to virus transmission, particularly when a country is hot like Israel. Bright Vision came up with a revolutionary solution: an air purification system that sits on top of the central air conditioning system and kills 99.9% of viruses that circulate in the air, including Covid-19.

We led a strategic process and in the end created a new consumer brand: NoVi, short for No Viruses.

Our work for them also included creating a visual language, a landing page, and many marketing implementations.