Maccabee Beer’s Video Gets Praised in Google Convention

“Tasty Tasty” video, starring Isaiah Mustafa, received a special mention by Google Israel clients manager at a Google convention in Tel Aviv.

The video reached more than 1 million views and succeeded in identifying and addressing the brand’s target audience, with 92% male viewers.

Its main achievement however, was exceeding the common 20-30 break, and reaching an impressive view time average of 1 minute and 20 seconds!