New Global Campaign for Tourism in Israel starring Russian weatherman Evgeny Tishkovets
Following the successful “Two Cities One Break” campaign we created for the Israeli ministry of tourism last year, a new global campaign was recently launched based on a concept we created: “Two Sunny Cities. One Break.”
We collaborated once more with last year’s beloved presenter Shir Elmaliach and teamed her up with famous Russian weatherman Evgeny Tishkovets.
The video, directed by Tal Zagreba, uses Instagram’s stories aesthetics as it follows the two when they travel together in Jerusalem and Tel Aviv. In order to attract potential tourists from cold and grey Europe, the main theme in the campaign is the Israeli sun, with Boney M’s “Sunny” played in the background.
The video will be promoted on TV and online across Europe.
An article on Ynet covers the new campaign >
Israel Ministry of Tourism