Weekend at’s Campaign Makes Waves

Weekends at is a new swimwear brand for men, created by olympic swimmer Guy Barnea and his partners – designers Ron Nadel and Dov Adar.

As part of our strategic work with the brand, we came up with a playful buzz idea, revolving around a surrealist image: a swimwear hanger in the middle of the ocean, allowing swimmers to enjoy skinny-dipping while knowing their swimsuit is safe and guarded. We created a video that brings this idea to life. The video also accompanied a crowd funding campaign, offering to bring this special service to various beaches.

The sassy slogan is – “Weekends at – the only swimwear brand that wants you to take your swimsuit off”.

The video received wide media coverage: Channel2 News MakoChannel 2 News ReshetChannel 2 News FacebookChannel 10 Morning ShowChannel 10 NanaNana 10 FacebookHazinor, Maariv, Dov Gilhar’s ShowGabi Gazit’s Radio ProgramTime OutTime Out on FacebookJerusalem Onlineswimwam,newsru Herzliya PaperShvoong and many more.


Weekends at

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