Shaanan Streett on Maccabee’s Radio Spot

How can you create a fun radio spot for beer, without violating the alcohol advertising restrictions?

Bring over Shaanan Streett, lead singer for Hadag Nahash, to read and sing Maccabee beer’s ingredients.

This creative solution brought vast media coverage: Yediot Ahronot, Globes, Walla, ynet, NRG, foodies and more.