ANWB Summer Festivals Service
In order to promote ANWB, the Dutch national break down service, Allenby Amsterdam came up with the perfect summer solution – a service that brings people back home safely after partying at festivals, in their own car.
This special service allows party goers to drive with their own car to the festival, and make the way back with the ANWB service. No need to worry about public transportation or spend huge amounts on a taxi. People can actually win this service during the Dutch festival season via the party agenda application IMIN.
The video announcing the service has already hit more than 36,000 views in only a few hours on ANWB’s Facebook page, and more than 200,000 views during the weekend.