Tel Aviv Municipality’s No To Racism Campaign
Summer of 2014 brought a big wave of racism and verbal violence to the public sphere.
Tel Aviv municipality asked to create a billboard campaign that will deliver a strong message against the phenomenon.
We came up with a bold visual concept that confronts and tackles the subject directly – a boulevard of black billboards with three sentences: No to racism, no to hate, no to racism.
Allenby studio designed the dramatic billboards, which created a mirror effect that reflects the people in the street.
Tel Aviv Municipality