Non Stop Digitel
NonStop Digitel is a new service especially for Tel Aviv residents. The service broadens the functionality of a Tel Aviv’s resident card, turning it into a discount monster.
We joined this initiative on several fields – from the strategic stage and up through the design. The campaign launches today with the moto “Tel Avivians pay less”. The campaign includes billboards across the city and a short video that explains how the city loves you back (assuming you are a resident)