Maccabee 7.9% on TV
We identified a lacuna in the local beer market, and felt that the Israeli temperament will appreciate a stronger beer.
This is how we came up with Maccabee 7.9%: an all-malt strong lager beer with 7.9% ABV.
We invented Maccabee 7.9% together with Tempo in order to create a new strengthened beer, and open the brand to new communities of consumers.
The video we created to promote the new beer is at the center of a TV campaign and a digital campaign.