Maccabee Home Tour Wins An Award
The campaign included a chapter in the online sitcom “Sound Check”; an ambitious contest, that asked users to recreate childhood photos; and the peak of the campaign – five concerts by Aviv Geffen in the winners’ homes.
Maccabee Home Tour is part of a larger process we began 3 years ago, of inserting Maccabee to alternative bars and clubs, and associating the brand with the local hipster community. All of the above led to excellent results in The Marker’s latest brand survey, which showed that Maccabee beer has the highest growth percentage in the beer market.
Producer: Noy Biran