Copenhagen Wheel – The Video

Meet the Copenhagen Wheel, the new collaboration between MIT’s innovation lab and Superpedestrian led by Assaf Biderman

The product, which was endorsed by the mayor of Copenhagen, has won numerous design awards, including by the BBC, Wired and the New York Times, and was even featured on the TV show “Weeds”.

We had the pleasuer of producing the company’s video together with creative chief Alon Seifert who directed the video, following Biderman’s script.

Within two weeks the video gained more than 2.5 million views, and had since reached over 4.5 million views all together.