Brief: Launch XL’s nightlife awards competition for the year of 2012 with a big bang.

Activity: We flew Spandy Andy, the Youtube dancing sensation, to Israel, and created a video depicting him spreading his contagious energy and joie de vivre throughout Israel.

Result: The video had over 700,000 views and hundreds of thrilled responses in Youtube, and even inspired users to create a homage video in its honor.

https://www.youtube.com/watch?v=EKcZi0q2Gd0