Pepsi Max Beatbox

Brief: Blow up the web with a viral video.

Activity: Vania Heymann, whose videos set the Israeli web on fire in the last few months, partnered with Roy Kafri from the hot pair Nitza and Lechem, in order to create a ticking web bomb.

Result: An amazing video, viral explosions, and a special mention by You Tube trends manager, who presented it as exemplary viral content.