Ballantine’s Grooves

Brief: Increase awareness of the brand and of its vision – Leave an Impression, while focusing on Tel Aviv’s trend-setters.

Solution: Ballantine’s Grooves: 5 Pop up shows of groovy artists in 5 it places in Tel Aviv: Triphonas at Port Sae’ed, Los Caparos at La Rampa, Lola Marsh at Michatronix, Boom Pam at Teder, Rami Danoch at Tepale.

Result: Over 3,500 music lovers came to the concerts.
Almost 3,000 new likes on Ballantine’s Israel Facebook page.
Wide media coverage on national and local newspapers.
An impression was left.

Watch the case study.

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