Ballantine’s Grooves
Brief: Increase awareness of the brand and of its vision – Leave an Impression, while focusing on Tel Aviv’s trend-setters.
Solution: Ballantine’s Grooves: 5 Pop up shows of groovy artists in 5 it places in Tel Aviv: Triphonas at Port Sae’ed, Los Caparos at La Rampa, Lola Marsh at Michatronix, Boom Pam at Teder, Rami Danoch at Tepale.
Result: Over 3,500 music lovers came to the concerts.
Almost 3,000 new likes on Ballantine’s Israel Facebook page.
Wide media coverage on national and local newspapers.
An impression was left.
