XL Nightlife Awards
Brief: Associate the brand with key figures in Israel’s night life scene.
Activity: we came up with a new platform, “XL nightlife awards”. Held for the first time on 2011, this competition celebrated the most loved people and places in the local dance scene. Users were asked to vote on facebook for their favorite djs, clubs, bars, and drag queens. We kicked off the events wits special guest Mark Ronson, and announced the winners in a big closing party, with djs Seth Troxler and Guy Gerber.
Result: Over 100,000 votes on YouTube, and a PR portfolio worth millions of shekels.