Wine Jerusalem Fair – Branding and Design

Pyupwine, the big wine store located at Jerusalem, is one of the most vibrant players in the Israeli wine market. Pyupwine’s yearly activity reaches its peak in the yearly wine fair they organize at Jerusalem’s International Convention Center.

The fair gathers dozens of local wineries, each presenting its 4 aces. This year, Allenby’s studio joined the celebration. We branded the event and gave it its new name: Wine Jerusalem.