Sodastream Unveils New Ambassador Scarlett Johansson

This year, SodaStream unveiled its first global brand ambassador, the actress Scarlett Johnansson, in Gramercy Park Hotel, NYC.

Allenby NY was honored to produce the unveiling event from start to finish: choosing the location, designing and constructing the space, including a SodaStream bottle installation created by Yves Behar and a television studio featuring live interviews with Johansson.

Client:
Sodastream

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