Pret a Porter: Goldstar Factory
We’re happy to launch Goldstar Factory – Goldstar’s new online store and fashion brand, a venture we created together with Israel’s most popular beer.
The new collection translates Goldstar’s fun and nonchalance to a line of tshirts, tank tops, caps, underwear, pajamas, a wallet and even a special dog suit.
For Goldstar’s first collection we turned to four young designers – Omer Hoffmann, Ori Toor, Niv Tishbi and Osnat Feitelson, graduates of Shenkar and Bezalel’s visual media departments.
The four illustrators received full creative freedom, and used Goldstar’s iconic spirit and colors to create prints that embody the brand’s vibe, but also feature each artist’s unique hand print.
We manage all stages and aspects of the store’s operation, from the development and production of the clothes in Israel and abroad up to merchandise supervision and site operation.
Our friends GO UFO developed the website.
The project is promoted via Facebook sponsored posts and ads, banners on Google Display Network, text ads on Google’s search engine and content recommendation platforms Outbrain and Taboola.