Weekend at’s Campaign Makes Waves
Weekends at is a new swimwear brand for men, created by olympic swimmer Guy Barnea and his partners – designers Ron Nadel and Dov Adar.
As part of our strategic work with the brand, we came up with a playful buzz idea, revolving around a surrealist image: a swimwear hanger in the middle of the ocean, allowing swimmers to enjoy skinny-dipping while knowing their swimsuit is safe and guarded. We created a video that brings this idea to life. The video also accompanied a crowd funding campaign, offering to bring this special service to various beaches.
The sassy slogan is – “Weekends at – the only swimwear brand that wants you to take your swimsuit off”.
The video received wide media coverage: Channel2 News Mako, Channel 2 News Reshet, Channel 2 News Facebook, Channel 10 Morning Show, Channel 10 Nana, Nana 10 Facebook, Hazinor, Maariv, Dov Gilhar’s Show, Gabi Gazit’s Radio Program, Time Out, Time Out on Facebook, Jerusalem Online, swimwam,newsru Herzliya Paper, Shvoong and many more.