Barkan’s Assemblage by Alex Levac

Brief: Launch Barkan’s new series, ASSEMBLAGE. The series offers a look on Israel’s wine regions.

Activity: Photographer Alex Levac, winner of the honorary Israel Prize and the great documentarist of the “Israeli place” in the past 40 years, went strolling with his camera in 3 major restaurants that serve assemblage: “Machneyuda” in Jerusalem and “Dallal” and “Tapas” in Tel Aviv. The pictures present the place, the feel and the unique experience in each restaurant, or in other words – its unique “blend”. The pictures simultaneously starred on 6 giant walls in Tel Aviv, Ramat Hasharon and Jerusalem, on traffic signs in Tel Aviv and in newspapers.