Mother’s Day With Kadsihman

Brief: Creating buzz and getting customers to Hamashbit Latzarchan’s stores on mother’s day.

Activity: Menashe Kadishman, famous painter and winner of the honorary “Israel prize”, came with a distinguished team of poets – Roni Somek, Agi Mish’ol, Rachel Halfi and others – to the Mashbir’s head branch in Dizengoff Center in Tel Aviv, in order to create personal greeting cards for the customers who bought the mother day’s packages.

Result: Great media coverage in all platforms.