Hazorfim & Heeb Magazine Collaboration
Brief: Make the brand younger and relevant for a new and secular generation of customers in Israel and in America.
Activity: A buzzing campaign with the provocative New York Jewish magazine HEEB and Josh Noyman, the magazine’s founder and the living spirit behind it. We created a combined campaign for finding the face that will star in the brand’s international campaign. Noyman came to Israel in order to pick the brand’s home model, produced a series of unique photographs for the American campaign (a slideshow in the hyperlink), and leveraged the whole campaign commercially. The revolutionary combination between the “Tzorfim” and the HEEB magazine was meant to found the company’s connection with the young, secular and modern audience.